THE AMATEUR's GUIDE TO SUCCESFUL PROFESSIONAL SELLING. The A,B,C of Sales and Marketing Management of High Value Capital Equipment The blog seeks to help newcomers entering the sales profession and dispel a lot of myth about sales. It forecasts dynamic sales models which will be the norm in the immediate future. Issues and Controversies such as 'Culture Shock','Death of the Cold Call,SBR'are analyzed here from the blogger's experience.
Sunday, August 15, 2010
WHAT IS SELLING?
WHAT IS SELLING?
Selling is perhaps one of the oldest professions or means of livelihood there is.
Without selling, you would not have been reading this post now and nor would I have been here. Selling or 'sales'noun has been instrumental in the growth of civilization.
If you want a definition, then selling is the art by which you trade something of value to you by an 'equivalent' item value-wise. Or sales is the science and art whereby you transfer your item/s ownership to your already identified market in exchange for currency or kind. It is the ultimate end in a manufacturing cycle which starts from raw material purchase for FMCG goods. Selling can be of anything-it can be a solid object, an idea, consultancy services, expertise etc. If you can recall Ted Kramer (Dustin Hoffman) was a salesman of advertising space, in the flick "Kramer vs. Kramer".
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