Thursday, August 25, 2011

Ethics and Relationship Selling

Hi Friends,
Its me again (that's a daffy statement) . I had thought that we would today venture out into new grounds, new worlds etc and all that. But-I have received mails from one or two people who said that relationship people will not work since it's unethical. "Why?" Because we are selling customers our goods through false and fake beliefs.

I would like to clarify here that it's not that all all-my readers. You are definitely not selling under false pretensions. I think I emphasized that you have to be sincere in your relationship. No bullshit -that's a strict no-no-and no cowshit either.

I will repeat that in relationship selling you are being sincere. If your product may has a teeny-winny fault, you have to tell him about it (or her sorry). Tell him what can happen as a consequence if the fault occurs and it is compounded by y and z happening, then A can happen. And then after some time, tell him /her the chances of everything happening together. Tell him the points where you are better. After giving all the info, let him decide-chances are that he/she will do so in your favour and even if not, the next big order will come your way. That way you are not compromising ethics.

I can guess the new question now? What happens if my product is a loser. If your product is a loser in all ways, I will suggest you ditch the ship. You have to face the facts. You are going to operate in the area for a long long time but your company can afford to force you to lie. You can do so but only to the flying customers. What you can do is to take out your cell-ring your boss- and let him take the role.

I do agree that in trying to maintain ethics, you have to start thinking like a politician sometimes. But these come with the job! Remember, who is going to be there for the next 15-20 years. Support that party! That's finis for today friends.
And do please leave some comments. If there is any problem call me up at +919830598417 or mail me at want2know
Hope you have a good day or night, wherever you are