In Sales & Marketing parley, you must have often heard people going on and on about ‘leads’. What are these leads in the first place? Leads are discrete packages of information, which if handled right, can make the sale. It’s a FACT that whatever you are selling, there are people in your sales area at any moment of time who need to buy the item or has a problem for which, the item you are selling is the solution. What we have here is a genuine case of demand and supply. What has to be done is to find out where the demand exists and to whom you have to meet to do so. The hardest part is this 'finding out part'.