Friday, May 09, 2014


An example of creaivity
 Two words which have been ruthlessly abused in the last ten to fifteen years are 'CREATIVITY' and "INNOVATION". If you are somewhat sceptical of that ststement, then listen to this. I was just going through the paper a few days back when I came to this line in an obituary I was just glancing through of an old codger who died of old age in his nineties. And there was the sentence" Mr So.-and-so did many innovative things in his lifetime. Really?? 

"Familiarity breeds Contempt" and today we are so familiar with the I-word and to a lesser extent the C-word, that they don't mean anything. The tragedy about this is the boy who is eaten up..
You: Which boy?
Me: You know the one who used to shout 'Wolf"
You. Was he eaten up?
Me:  Aaaah! He wasn't . I am just indulging in some creative innovation.
You go : Waaah! How do you do that? ....

That is the story of Innovation and Creativity, folks!. We have become so familiar with it today that we won't recognize the real I and C, even if they dance the "Lungi dance" in front of us stark naked. We will tackle the I-word in another post and in this post, we will just tackle with creativity.

Just what is Creativity

Creativity is " the ability to look at inputs from a different perspective /viewing angle so that the resultant output makes sense or enhances value"
Creativity is not jumping to conclusions.

Some people confuse creativity with " Creative Writing" , a phrase much bandied around these days, which is not correct. Creative writing is connected to the writer and the writer's work. Perhaps if I give an example of creativity, it will be more clear to you, dear reader, just what I am trying to tell you.

Let us imagine a hypothetical situation where a person travelling along a road comes to a fork on the road. One arm goes to the right and the other to the left. He is now at a loss as to which way to go. Actually both the fork arms first diverge and then converge again to form the road again. But our hero dosen't know this. He is flummoxed and unable to continue. But after a couple of hours,a light bulb shines on the top of his head.  Why don't I look at my road  from a higher elevation, he thinks?  He climbs a tree (growing conveniently nearby) and from the very top sees that the roads meet again . He climbs down and continues on his way, right or left now makes no difference.This is creativity

We must all have experienced the phenomenon that something written by you which looks perfect, appears flawed when you look at it the next morning. This is Creativity as I understand it and the credit for my comrehension (only if correct-if flawed, its mine) must go to Dr. Edward DeBono and his books.

Creativity and Selling

But as you may be wondering by now, how can creativity help in selling. Simple ! Take nothing for granted and try thinking of a tough problem in different ways. If you are just not able to sell