Sales Leads....Finishing it off

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So-by now-I am sure that you must have gathered a good idea of how and where to find links. Except for one-guerrilla selling, which I now will proceed to explain and you don't have to be frightened. Its got nothing to do with guns. ( The photograph is just for kicks!! )

As you may have correctly guessed, guerrilla selling is named so because it borrows some ideas from the concept of guerrilla marketing. It is really a concept in strategic selling, which we have not discussed here till now. I feel that it will be proper to show the evolution of guerrilla selling from guerrilla marketing. We will therefore go through it later. Right now, i can tell you that sales leads are generated from the products of the competition, finding out defects by talking to customers and positioning yourself as the magic-monger.

I will now request you to kindly go through all the classifications ofsales lead generating 
concept. As you go through them , what is that which is common among all. It’s knowlwdge or information. Ah-I can almost hear you saying “so”? So, how do you gather this information? Do you pay any third partiesto do it for you? Do you get it by unscrupulous methods ? No..not at all!!

You get it by research I’e. RESEARCH and that’s what my technique of selling called ‘Selling by research” or ‘SBR’. Cold calling will soon be out on its haunches, my friends as competition gets more intense. Selling success is going to be completely dependent on SBR in the very near future combined with relationship selling and it’s high time to jump on the gravy train now. Tomorrow may just be too late!! So if you are a new member of high value capital sales selling group in India, it’s time to format your hard disk and reload all the information which you think is relevant. And as for the others, just press the DEL button.

I'll start on SBR from the next time Till then its love from 

Bilbo